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Idea Toscana

IDEA TOSCANA is born to create lines of natural cosmetics biologica certified, mainly based on the use of Biologic Extra Virgin Olive Oil "TUSCAN IGP", famous for its beneficial properties. It is often associated, in the company's products, other noble and precious oils Organic vegetable substances. The line emblem of this philosophy is Prima Spremitura: it is a cosmetic line that respects the environment, land and health, the first to have had extra food from the Italiann Ministry of Agriculture the IGP (Protected Geographical Indication) in as entirely made with Extra Virgin Olive Oil Toscano "PGI" Organic. Artifices of this entrepreneurial challenge are Antonio Pieri and Ludovico Martelli.



The cosmetic line for the face's Prima Spremitura BIO is at the forefront in natural cosmetics. It gives the necessary nourishment to rebuild the natural protective layer surface so useful for defense against external aggression.




The line Natural Body's Prima Spremitura is an exclusive line of beauty by the rich formulation specially studied to maintain unchanged the moisture balance of the skin. All this makes this precious recipe a true sensorial and olfactory experience.


The Wellness Line's Prima Spremitura born from the first pressing of the fruit and the wood of the olive. It consists of a line of body care products inspired by nature and its most artistic. This is how a special pad exfoliating facial and exfoliating body sponge, designed to counteract the aging of the skin and preserve its natural luminosity..

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