MAESTRI DI FABBRICA
Florentine craft originality: perfumes, bijoux, one-of-a-kind creations
Idetos s.r.l.
Borgo degli Albizi, 68R - 50122 Firenze (Italy)
Tel. +39 055 242321
info@maestridifabbrica.it
_ . _
MAESTRI DI FABBRICA: artisanal shopping experiences and more
Maestri di Fabbrica is an exhibition and experimentation space, in an authentic historical residence, where factory, craftsman, tradition and current events come into direct contact with the public.
It represents a reality in motion, all to be explored. Here styles and products that elsewhere seem incompatible merge. The location is not random, in fact Palazzo Albizi invites the visitor to immerse themselves in the company philosophy in a memorable shopping experience with respect to the main theme: craftsmanship for sale.
This concept store, born by bringing together factories and craftsmen of considerable importance, who had in common a long production tradition, wise masters who carefully created unique pieces and simple objects in their laboratories with taste and skill, takes place under the banner of love for "beauty" and for the precious fruits of "know-how", destined to embellish the qualities of daily life.
The values that have always inspired Maestri di fabbrica can still be found today in the objects that are their protagonists:
- being the result of expert manual workmanship;
- with great attention to the quality of raw materials;
- having a strong identity thanks to originality and/or manufacturing quality;
- having an artisanal, artistic flavour or having a unique design;
- being witnesses of a territorial, corporate, personal or era history or being unique pieces capable of enhancing themselves over time.
The point of sale is not configured as a simple shop, but as a place that has the purpose of bringing the laboratory together with the public, to whom, those who make things, try to tell stories, arouse emotions, suggest relationships with their world. It is also a place where you have the opportunity to create culture on the product, on the territories, on art. For this reason, in spaces adjacent to the artisan proposal, there is a section of art gallery and bookshop. Like a journey to learn about craftsmanship and places, in complete relaxation and pleasure, thanks to the possibilities offered by the restaurant space.
An experience, not only of artisanal shopping, which takes place in Florence, Borgo degli Albizi 68r, in one of the historic residences of Renaissance Florence, such as Palazzo Albizi. The important frescoes that characterize this space, with their subjects, contribute to creating a unique context, full of charm, as if they were in continuous dialogue with the works and objects of the present.
_ . _
THE STORE SECTIONS
The Maestri di Fabbrica store, through a variety of sections, reproduces different representations of craftsmanship, from quality products to unique pieces with a strong artistic-personal imprint; from gift items to clothing accessories, such as bags, wallets, bijoux, to perfumes for the home and the person, to cosmetics, to home decoration.
Over the course of its experience, Maestri di Fabbrica has developed three internal production lines:
Home and personal fragrances
The perfumes and fragrances for the person and the home branded Maestri di Fabbrica, which are characterized by the use of natural materials of the highest quality, by the craftsmanship of the workmanship, by an olfactory variety capable of responding to the multiple contexts of life at home or in the workplace, to the different seasonal mood, to the different tastes and personalities.
Artistic decorations by Daniele Calamandrei
It is that of the unique pieces, with a high artistic imprint, decorated by hand, through the inlay of fragments of leather or eco-leather, by Daniele Calamandrei. These are in particular bags, wallets and other accessories, true art objects to wear or use, through whose decorations, the author seeks not only to propose his own idea of beauty, but also to express meanings of collective value.
Mytravels Florence brand costume jewelry
Costume jewelry inspired by the symbolic monuments of important cities of art, Florence first of all, as original reminders of places visited on trips actually experienced or only imagined. In the suitcase of memories, these accessories mix like fragments of emotions experienced over time or as pieces of a single great ideal city, representing something different from the usual souvenir.
Mytravels Florence brand costume jewelry
Costume jewelry inspired by the symbolic monuments of important cities of art, Florence first of all, as original reminders of places visited on trips actually experienced or only imagined. In the suitcase of memories, these accessories mix like fragments of emotions experienced over time or as pieces of a single great ideal city, representing something different from the usual souvenir.
In addition to the internal productions, there are also the sections of:
Vintage and contemporary costume jewelry
Section, today a point of reference for many retailers, made possible by the great expertise gained on the subject by Susanna Milani and her constant research activity. The goldsmith mastery, largely of the Italian school, applied, in the post-war period, to non-precious metals resulted in pieces of great artisan quality capable of arousing the interest of many collectors and admirers. Many of these are found at Maestri di Fabbrica. For the same reasons, here there is space for pieces of high costume jewelry by important contemporary Italian and European designers, which, thanks to careful research and selection, are offered at a price accessible to all.
Gift Item and Home Decoration
This represents the original section, animated mainly by the core of the founding companies. In it you can find proposals for home and gift items in glass, metal, resin, copper, alabaster, ceramic, etc.
Cosmetics
Here, for example, are located the body line based on PGI extra virgin olive oil, under the Prima Spremitura brand, the artisanal soaps produced in our territory.