Free Shipping on over Orders 150 Euro

10% Off on over Orders 250 Euro


Welcome to our website

Please read carefully our Privacy Policy, which applies in any case where you access the website and decide to browse inside it and use its services, regardless of the purchase of products.

Please also read the General Terms and Conditions of Use of, because they also contain important information on privacy and on the security systems adopted by the website.

Disclosure art. 13 of Legislative Decree 196/2003 - supplement to the information on the website


Holder of the treatments

The owner of the data collected through this site is:

Idetos S.r.l.

with registered office in Italy, Borgo degli Albizi 68R

50122 Florence, registered Reg. Imp. Di Firenze at no. FI - 05751450486

C. F. and VAT no. 05751450486, Share Capital Euro 11,000.00 fully paid

IDETOS decides independently on the purposes and methods of treatment, as well as on the security procedures to be applied to guarantee the confidentiality, integrity and availability of the data.

Optional or compulsory nature of providing data

The provision to IDETOS of your personal data which is requested on the various collection occasions may be necessary for the pursuit of the purposes identified in the specific information notice, or optional.

The mandatory or optional nature of the provision is specified from time to time - with reference to the individual information requested - at the time of the individual data collection, by adding a special character (*) or by making it explicit alongside the mandatory information. Any refusal to communicate to IDETOS some of your data marked as mandatory makes it impossible to pursue the main purpose of the specific collection: such refusal could for example make it impossible for IDETOS to execute the purchase contract for the products on www or to provide the other services available on The provision of additional data to IDETOS, other than those marked as essential, is instead optional and does not entail any consequence in relation to the pursuit of the main purpose of the collection (for example, depending on the case, the use of the website and of its services or the purchase of products).

Responsible for the treatment

At present, your data is processed directly, with its own employees, by IDETOS in order to:

1.     to carry out the shipping, delivery and return of the products purchased on our site;

2.     to manage and maintain the site located on the Dominiok servers;

3.     To provide call center and customer care services to our users;

4.      The payment managed through the Pay Pal service or other banking service does not transfer any of your data to IDETOS.

5.     Cash on delivery and bank transfer do not require that you disclose additional data in addition to those necessary for carrying out the shipment.

6.     To carry out the shipment, only the necessary data (your address) will be provided to our courier.

We invite you to read this section periodically, to check for any changes of the managers listed above.

Your rights

You always have the right to obtain from IDETOS confirmation of the processing or not of personal data concerning you, even if not yet registered, and their communication in an intelligible form.

You also have the right to obtain information from IDETEOS on the manner and time of acquisition of your personal data; the purpose and method of processing your personal data; the logic applied in case of treatment carried out with the aid of electronic instruments; the identity of the owner and managers of the treatment; the indication of the subjects or categories of subjects to whom the personal data may be communicated or who can learn about them as, for example, data processors. All this information is contained in this section relating to the processing of Privacy. 

Furthermore, you always have the right to obtain from IDETEOS:

a.     updating, rectification, integration of your personal data;

b.     the cancellation, transformation into anonymous form or blocking of your personal data processed in violation of the law, including those which need not be kept for the purposes for which the data were collected or subsequently processed;

c.      the certification that the operations referred to in letters a) and b) have been brought to the attention, also as regards their content, of those to whom the data have been communicated or disseminated, except in the case in which this fulfillment occurs proves impossible or involves the use of means manifestly disproportionate to the protected right.

You have, however, the right to object in whole or in part:

a.     for legitimate reasons, to the processing of your personal data, even if pertinent to the purpose of the collection;

b.     to the processing of personal data concerning you for the purpose of sending advertising materials or direct marketing or for carrying out market research or commercial communication.

You can freely and at any time exercise your rights, with a written request addressed to IDETOS - to the postal address or e-mail address, to which we will promptly reply.

To ensure that your personal data is always accurate, up-to-date, relevant and complete, please notify us - at of any changes made.

- Art. 130, paragraph 4, d. Legislative Decree 196/2003

We inform you that the legislation on the protection of personal data allows that IDETOS - without the need to acquire your express consent - can use your data for direct sales of products similar to those you have already purchased, provided that you do not you refuse such use of the e-mail address issued.

- Provision of the Guarantor of 19 June 2008, regarding simplifications of compliance with respect to processing for administrative and accounting purposes

We also point out that the Guarantor with its own provision has allowed IDETOS to use your postal address to send you - together with administrative and accounting documents - advertising relating to products similar to those you have already purchased, provided that you do not refuse such use of the postal address issued.

The above are the minimum information that IDETOS is obliged to provide you: for any further information regarding the processing of your personal data by IDETOS, we invite you to read the Privacy Treatment document in full.

Principles on which the processing of your personal data is based

1.     to process the data exclusively for the purposes and according to the methods illustrated in the information presented at the time of their collection;

2.     use the data for purposes other than those for which the data have been specifically released only where the user's express consent is present;

3.     make data available to third-party companies only for purposes instrumental to the provision of the requested service and in the context of an appointment as data controller; not to communicate the data, transfer them or transfer them to third parties for their own treatments without the users having previously been informed of them and have given their consent;

4.     respond to requests for cancellation, modification, integration of the data provided, opposition to the processing of data for the purpose of sending commercial and advertising information;

5.     ensure correct and lawful data management, safeguarding users' privacy, as well as applying suitable security measures to protect the confidentiality, integrity and availability of the data provided.


How and why we process your personal data

The processing of personal data is carried out with mainly electronic and telematic methods by IDETOS and by other subjects who, appropriately selected in terms of reliability and competence, carry out operations that are instrumental in pursuing the purposes strictly connected to the use of the website and its services. and to purchase products through the website.

The specific purposes for which the data are processed are summarized, from time to time, in the information pursuant to art. 13, d. 196/2003, which is presented to the user when he releases personal data.

In general, the data are processed for the provision of the following services available by accessing our site:

1.     registration on the site, to use the related services;

2.     subscription to specific and additional services, such as our MYTRAVELSFIRENZE NEWS newsletter and other similar information services on our business.

3.     fulfillment of orders and related activities;

4.     management of your requests: technical, commercial, on the progress of your orders and requests for information in a broad sense;

5.     contacting the contacts of our Customer Service;

In the processing of data that can directly or indirectly identify your person, we try to respect a principle of strict necessity.

For this reason we have configured the site in such a way that the use of your personal data is reduced to a minimum: therefore, the processing of your data is excluded when the purposes pursued in individual cases can be achieved through the use of anonymous data ( as, for example, in market research aimed at improving services) or through other methods that allow identification of the data subject only in case of need or at the request of the authorities and police forces (such as, for example, for data relating to traffic and your stay on the website or your IP address).

Your data will never be disclosed to third parties, except in cases where communication is mandatory by law or is necessary for purposes provided by law for the pursuit of which the consent of the interested party is not required; in such cases, the data may be made available to third parties who will treat them independently and only for the aforementioned purposes (for example, in the case of a request made by the police or the judiciary, or to perform obligations deriving from the contract with concluded, as is the case with the refund, for exercising the right of return, only if you request it through the bank transfer to C / C which requires the communication of your data to our Bank).

There are, however, treatments for which the legislation provides for the exclusion of consent: for example, we inform you that IDETO can process your personal data without obtaining your consent when this is necessary to fulfill a legal obligation or when it is necessary to execute the obligations assumed contractually towards you (as in the case in which you have purchased products or have requested to use specific services through our site).

Finally, we inform you that your personal data will not be transferred abroad to countries, other than those belonging to the European Union, which do not ensure adequate levels of protection for people. If this is necessary to provide the services or to conclude a contract with IDETO for the purchase of products, we assure you that the transfer of your personal data to countries that do not belong to the European Union and that do not ensure adequate level of protection will be performed only after conclusion between IDETOS and said subjects of specific contracts in accordance with applicable law and regulations.

It may happen that IDETOS is processing personal data of third parties communicated directly by its users to IDETOS, for example in the event that the user has purchased a product to be delivered to a friend or when the subject that corresponds to the the price for the purchase of the product is different from the person to whom the product is intended, or even when the user intends to report to a friend a service of or the offer for sale of a particular product.

On these occasions, IDETOS will ensure that the information required by art. 13, d. Legislative Decree 196/2003 when registering your data in your archive, but any burden of obtaining the consent of the person to whom the data refers remains before communicating them to IDETOS and informing you about this Treatment of Privacy, because you will be the one and only responsible for the communication of information and data relating to third parties without them having expressed their consent or for their possible incorrect or contrary use to the law.

We inform you that the consent of these people is not necessary when the data of this subject are communicated to IDETOS for the conclusion of the contract, with IDETOS, in favor of the third party.

Cookies Information pursuant to art. 13 Legislative Decree June 30, 2003 No. 196

Our websites, hereinafter referred to briefly as "the IDETOS site", use cookies to make their services simple and efficient for users who view the pages of the IDETOS site.

Users who view the IDETOS site will see minimal amounts of information inserted into the devices in use, which are computers and mobile devices, in small text files called "cookies" saved in the directories used by the User's web browser.

There are various types of cookies, some to make the use of the IDETOS site more effective, others to enable certain features.

By analyzing them in detail our cookies allow you to:

  • memorize the preferences entered
  • avoid re-entering the same information several times during the visit such as username and password
  • obtain statistical analysis on how users navigate the IDETOS site. IDETOS treats the results of these analyzes anonymously and exclusively for statistical purposes by resorting to third-party services which, completely independently, install their own cookies.

Following are the various types of cookies used by the IDETOS site according to the intended use

- Technical Cookies: This type of cookie allows the correct functioning of some sections of the Site. They are of two categories: persistent and session:

  • persistent: once the browser is closed they are not destroyed but remain up to a preset expiration date
  • sessions: they are destroyed every time the browser is closed

These cookies, always sent from our domain, are necessary to correctly view the IDETOS site and in relation to the technical services offered, they will therefore always be used and sent, unless the user changes the settings in their browser (this action could lead to incorrect display of the contents of the Site and make it impossible to purchase the goods offered).

- Google analytical cookies: The IDETOS site uses Google Analytics, the web analysis service provided by Google, Inc. ("Google").

Google uses cookies, which are text files stored on your computer to allow us to analyze how users use the IDETOS site. The information generated by the cookie about the use of the IDETOS site (including your anonymous IP address) will be transmitted and stored on Google's servers in the United States. Google will use this information for the purpose of evaluating your use of the IDETOS site, compiling reports on the activities of the IDETOS site for its operators and providing other services relating to the activities of the IDETOS site and usage. of the internet. Google may also transfer this information to third parties where this is required by law or where such third parties process the aforementioned information on behalf of Google. Google will not associate your IP address with any other data held by Google.

You can refuse to use analytical cookies by changing your browser settings, but in doing so you may not be able to use all the features of this site.

Browsing the pages of the site, you consent to the processing of your data by Google for the methods and purposes indicated above.

The IDETOS site does not contain profiling cookies, neither directly managed nor by third parties, and they do not contain links to other websites that make use of profiling cookies.

The user can configure his browser to automatically accept or reject all cookies or to receive a notification on the screen of the transmission of each cookie and decide from time to time whether to install it on the hard disk or not. For details on how to perform this operation, it is suggested to consult the "Help" section of the browser used. Without prejudice to the foregoing, it is necessary to keep in mind that disabling cookies may affect the correct functioning of certain sections of the IDETOS site.

The following are indications for configuring these settings for the most popular browsers:


- Chrome

1. Run the Chrome browser

2.Click on the menu in the browser toolbar next to the url entry window for navigation

3. Select Settings

4.Click Show Advanced Settings

5.In the "Privacy" section click on the "Content settings" button

6. In the "Cookies" section you can change the following cookie settings:

a.     Allow saving data locally

b.     Change the local data only until the browser is closed

c.      Prevent sites from setting cookies

d.     Block third-party cookies and site data

e.     Manage exceptions for some internet sites

f.      Elimination of one or all cookies

For more information, see the software distributor's website.

- Mozilla Firefox

1. Run the Mozilla Firefox browser

2.Click on the menu in the browser toolbar next to the url entry window for navigation

3. Select Options

4. Select the Privacy panel

5.Click Show Advanced Settings

6.In the "Privacy" section click on the "Content settings" button

7. In the "Tracking" section you can change the following cookie settings:

a.     Request sites not to make any tracking

b.     Notify sites of availability to be tracked

c.      Do not communicate any preference regarding the tracking of personal data

8.From the "History" section you can:

a.     By enabling "Use custom settings" select to accept third-party cookies (always, from the most visited sites or never) and to keep them for a specified period (until they expire, when Firefox is closed or ask every time)

b.     Remove individual stored cookies

For more information, see the software distributor's website.


- Internet Explorer

1. Run the Internet Explorer browser

2.Click the Tools button and choose Internet Options

a.     Click on the Privacy tab and in the Settings section change the slider according to the desired action for cookies: Block all cookies

b.     Allow all cookies

c.      Selection of the sites from which to obtain cookies: move the cursor to an intermediate position so as not to block or allow all cookies, then press on Sites, in the Website Address box enter a website and then press on Block or Allow 

For more information, refer to the websites of the software distributors.

- Safari

1. Run the Safari browser

2. Click on Safari, select Preferences and click on Privacy

3.In the Block Cookies section specify how Safari must accept cookies from websites.

4.To see which sites have stored cookies click on Details

For more information, refer to the websites of the software distributors.


Site security guarantee

IDETOS cannot guarantee its users that the measures adopted for the security of the site and the transmission of data and information on the site limit or exclude any risk of unauthorized access or dispersion of data by devices belonging to the user: we advise you to make sure that your computer is equipped with adequate software to protect the transmission of data on the network, both incoming and outgoing (such as updated antivirus systems) and that your Internet service provider has taken appropriate measures to the security of data transmission over the network (such as firewalls and spam filters).


Where to find your rights in full

To know your rights and to be always updated on the legislation on the protection of people with regards to the processing of personal data, we recommend you visit the website of the Guarantor for the protection of personal data at http: //www.garanteprivacy. it /.


Applicable law

The Privacy Policy is governed by Italian law and in particular by the Code regarding the protection of personal data (legislative decree 30 June 2003 n. 196) which governs the processing of personal data, also held abroad, carried out by anyone who is a resident or is based in Italy.

The Code guarantees that the processing of personal data takes place in compliance with the fundamental rights and freedoms, as well as the dignity of the interested party, with particular reference to confidentiality, personal identity and the right to protection of personal data.


Changes and updates to the Privacy Policy of IDETOS

IDETOS may modify or simply update, in whole or in part, the Privacy Policy of the site, also in consideration of the modification of the laws or regulations governing this matter and protecting your rights. Changes and updates to the Privacy Policy will be notified to users on the Home Page as soon as they are adopted and will be binding as soon as they are published on the website. We therefore ask you to regularly access this section to check the publication of the most recent and updated Privacy Policy.

Call Our Store

+39 055 242321

Working hours of our store:

On weekdays:



from 8:00 to 21:00

from 9:00 to 20:00

from 10:00 to 19:00


Sticky Add To Cart